With this project, I found myself leading a complex undertaking—working fully inside out and upside down. I was tasked with creating and branding a boutique hotel, to be located in Nashville, TN. My responsibilities went beyond norms as I curated every aspect, from selecting the hotel's edifice (an actual available building in Nashville) to detailing its interior. Beyond the physical, I crafted a narrative of sophistication and charm. To ensure seamless integration, I created a style and branding guide—a manual outlining the interplay of branding, signage, and interior design. The Meridian emerged not just as a place of art deco luxury and repose but as a testament to the fusion of vision and execution.