Modernism Week was truly an intense experience for me. The weight of the responsibility hit hard as I dove into this project. We were supplied with all the assets and a comprehensive style guide for one of the biggest events in Palm Springs. The pressure was palpable as I grappled with the challenge of infusing a new, innovative concept while staying true to the core of the event. As this was primarily a typography task, and I wracked my brain to devise a bold and quirky type treatment that would enliven all of the event details.