My personal branding system— This particular project was quite a challenge. I found myself wrestling with my overall personal identity and overanalyzing every aspect of it! Eventually, I unearthed a brilliant concept hidden within one of my numerous sketches, giving birth to my hand-drawn logo. As the project drew to a close, I became fixated on my personal logo, convinced that it will be my emblem for the foreseeable future. I took reference from the famous Britney Spear saying, ‘It’s Britney, bitch’, because I hear it all the time, and made it my own. My initials are BCH, so the phrase became, ‘It’s Brittany B!*CH’, used for some of my promotional materials.