In this exciting project, a unique subscription box concept was brought to life! Introducing ORAI, pronounced oh-rye, like Orion. ORAI is the latest addition to the self-care monthly subscription box market, focused on astrology. ORAI stands out with its minimalist, gender-neutral aesthetic, deviating from the common portrayal of astrology as "witchy-woo-woo." This project means a lot to me, because I love astrology, teaching others about astrology, and incorporating self-care practices. I wanted to deviate from the typical, almost costume-y way that astrology is portrayed while still keeping the design and branding fun. This project recently won a Silver Addy Award at the 2024 American Advertising Federation Awards in Nashville, as well as a Silver Addy Award for the 2024 American Advertising Federation Awards for District 7 (Alabama, Georgia, Louisiana, Mississippi, and Tennessee). I love what I created here, and maybe one day ORAI will come to life. Hit me up if you’re an investor or want me to start a Kickstarter campaign. ;)